Molson Canadian Beer to China Essay Example for Free

Molson Canadian Beer to China Essay This paper will break down an items potential to enter a remote market. The item, Molson Canadian, is a notable and legitimate Canadian lager with a rich history. For our motivations, we have endeavored to figure an arrangement for Molson Canadian to enter the Chinese lager advertise. Using exact information, measurements and exploration on the Chinese brew advertise, we have assembled critical data with respect to section into this market. In the wake of investigating China as a nation, their lager advertise and pertinent business data, we built up a powerful path for Molson Canadian to be brought into the Chinese market. Furthermore, we have featured some possible chances and dangers related with this arrangement, consequently legitimizing the section mode we have picked. After all the data was introduced, we reasoned that the best method to acquaint Molson Canadian with the Chinese market was to send out the item, using merchant and import contacts to have the lager sold at on-exchange destinations, for example, upscale bars and restaurants. The accompanying data gave clarifies our course and strengthens our choice to enter the market in this style. Presentation. The lager brand Molson is one of Canada’s most seasoned shopper brand names and one of North America’s most established brands. John Molson set up Canada’s most seasoned bottling works in 1786 close to the St. Lawrence River in Montreal, Quebec. The Molson organization has a scope of brew choice including: Molson Canadian, an ale lager containing 5% of liquor per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures beneath freezing through inventive innovation) and its new Molson Canadian 67 (contains just 67 calories). Alongside the Molson brand of refreshments, Molson likewise possesses the rights to different brands, for example, the different Rickards marks just as circulation privileges of mainstream imports, for example, Heineken from Holland. Molson Canadian is the company’s signature lager, utilizing freshwater from Canadian lakes and the best quality grain in the formula. Molson’s preparing strategies don't use additives so as to look after fresh, spotless and new taste. Rather, they utilize conventional best techniques alongside gifted mix experts to guarantee best quality from providers to retailers. Therefore, Molson has gotten various honors before, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery converged in equivalent parts with American blending organization Coors, shaping the Molson Coors Brewing Company. The motivation behind this report is to present an advertising plan for Molson to enter the Chinese customer showcase. The fundamental target is to examine and decide potential approaches to effectively disseminate Molson’s signature brew (Molson Canadian) to the Chinese shopper showcase. The following segments give nation and business examination just as the advertising blend so as to develop a compelling and proficient showcasing plan. Additionally, an activity plan will be set up to think about execution of systems and their related financial plans. Nation Analysis China is situated in eastern Asia and is the fourth biggest nation on the planet. It outskirts various nations including Vietnam, North Korea, India and Pakistan. China additionally has the biggest populace on the planet with mutiple. 3 billion (1,338,612,968) individuals. China additionally has a few dialects and tongues spoken all through the nation, yet the significant ones are mandarin and Cantonese. (CIA Fact book 2010) China is a socialist state, anyway over the most recent 30 years the country has bit by bit transformed from a midway arranged economy to a more market situated economy. This change has profited China since it opened its’ visitors to universal exchange, expanding the nations import/send out figures drastically throughout the years. Moreover, the more open monetary framework considered a convergence of remote direct speculation into the nation. China’s uncontrolled development in the previous 30 years is apparent in the country’s financial measurements. 2009 nation GDP numbers place China as third generally speaking worldwide in absolute GDP with $8. 791 Trillion (US$), just second to the European Union and the United States. (CIA Fact book 2010) This consider can be put along with point of view anyway while breaking down GDP per capita where China places 128th worldwide with just $6,500 (US$), a figure which has been improving consistently. Despite the fact that china is one of the quickest creating nations on the planet, its’ government despite everything faces a few difficulties including lessening defilement, continuing satisfactory employment development rates and ecological concerns, for example, contamination. Likewise, China has for quite some time been seen by different countries as a nation not up code seeing certain approaches, for example, human rights and licensed innovation rights. Be that as it may, their incorporation into the World Trade Organization in 2001 has immensely improved their worldwide standing and many joint and household activities have been attempted to improve the impression of China all inclusive. Basis for Choosing China There were a few key purposes behind picking China as our objective market. China’s huge populace was an impact since it gave a huge potential purchaser base. Another explanation is the huge interest for lager which keeps on developing as center and high society pay levels keep on ascending in the nation (Datamonitor 2004). Furthermore, a few universal lager brands have not figured out how to viably enter the Chinese market. Subsequently, if a global lager organization in china endures an underlying intense scarcely any years, it can possibly make noteworthy benefits going ahead. The lager business in China will be dissected in more detail in the accompanying areas. Other significant explanations behind the choice of China was that its’ sound exchange relations with Canada consistently. China is Canada’s second biggest exchanging accomplice, just second to the United States of America with respective exchange among China and Canada coming to over $50 billion(CAN) in 2009 (Statscan, 2010). At long last, idea that China is the quickest developing country on the planet and is anticipated to be the world’s biggest economy by 2025 significantly affected our determination. (Remote undertakings and universal exchange Canada, 2005) (See Appendix An) Environment of the Beer Industry in China â€Å"China is one of the world’s biggest liquor makers on the planet and in the following scarcely any years it is relied upon to go outperform the United States as the biggest liquor maker in the world† (Newman, Ian 2006). China has an exceptionally enormous brew showcase worth around $6. 154 billion (USD$) and delivered in excess of 26,244 million liters in 2004 (Datamonitor 2004). Both of these figures are noteworthy increments from the earlier year 2003. For most of brewers around the globe, the Chinese lager advertise is too enormous to even think about ignoring and on occasion, too difficult to even think about grasping in view of its complicity. China is seen as the following huge open door in the lager business since its enormous populace and its high financial development is unmatchable somewhere else. Nonetheless, numerous worldwide brewers have neglected to infiltrate the Chinese lager advertise. This could be because of new market elements and the nearness of such a large number of residential brew brands in the Chinese market. Albeit numerous worldwide brands have fizzled, some like SAB Miller have succeeded. It is accepted that attention on quality brands and long haul passage plans were supporters of the achievement organizations like SAB Miller have had in the Chinese market. A portion of the main brewers in China incorporate Tsingato bottling works, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having taken a gander at the general condition of the lager business in China, our center will currently move to the dangers and openings in the market. Initial, one of the principle dangers is the other enormous lager organizations and bottling works that we will be contending with, both local and worldwide. Chinese household brew represents an enormous level of utilization in the nation, and as a global item, we will confront hardened rivalry from other worldwide organizations effectively present in the market. A less concerning danger is that the more seasoned socioeconomics in China like to drink more wine than they do lager. This anyway is differentiated by the expanding fame of lager in the country. The greatest open door is the way that the China has biggest populace on the planet and furthermore that it is the world’s quickest developing nation. Another open door is that there is consistent development rate anticipated in the following barely any years for the lager business (Datamonitor 2004). Another key open door is that Chinese consumer’s esteem taste and notoriety in their refreshment items, we accept that Molson Canadian can oblige this need with our item execution. (Industry Digest, 2005) On the innovative side, the Chinese market has a few residential blending organizations in the country. This could be valuable in light of the fact that the innovation to deliver brew in China is promptly accessible. On the negative side, China consolidates severe limitations on content through different media. For instance, web oversight is normal in the country, leaving advertisers with restricted while picking which sort of media to use for promoting purposes (Human Rights Watch, 2006). Socially, liquor assumes a significant job in Chinese convention and Chinese society in general. Liquor is utilized in a ton of Chinese customary celebrations and festivities, just as it is additionally a significant piece of Chinese religions. Liquor can likewise be found in conventional Chinese medicine and furthermore utilized for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the lager purchaser

Boorstin Critique Essay

Boorstin Critique Essay Boorstin Critique Essay William Smith Present day American History Boorstin Critique 29JAN09 American History has been introduced in numerous structures. Understudies today regularly get it in a reading material organization or something of that sort. The composing style and organization is typically founded on giving realities is progression, in this way leaving the peruser disengaged from history learning. These reading material depend on an expansive certainty course of events; they disregard the littler upheavals that don't happen on front lines. The Americans: The Democratic Experience by Daniel Boorstin accomplishes something else. It brings the peruser into American History and permits him to comprehend the seemingly insignificant details that molded American life. Boorstin has composed an intriguing book that permits the peruser take a gander at American History in an atypical manner. The book’s qualities and shortcomings drew in me in a special way, contrasted with the styles introduced to me as far as I can tell. Boorstin starts the book with an entrancing p ostulation that eventually clarifies his managing topic. I saw this theory as intriguing in view of its interesting interpretation of a common subject of history. Numerous history course readings basically base their substance on each significant upset that happened in the timeframe they wish to dissect. Basic history books give a sequence of occasions that frequently overlook people and network feeling, while at the same time concentrating on government or larger part pioneers. Boorstin’s proposal expresses that he won't do this. He takes the common subject of insurgency and shockingly decides to concentrate on the littler, progressively unobtrusive transformations that happened in places that you could locate all over America. He contends that the progressions that happened in the nation occurred in places you would not think to look. This reality gave me a snare, being that he expected to clarify what it felt like to be an American instead of just giving a course of events . The following stage for me was to find if the proof was there, and feel history in an alternate way. Boorstin demonstrates his focuses in an influential manner. He takes a particular thought or hypothesis and gives numerous guides to demonstrate it or fortify it. For instance, his principle hypothesis of American Gos of this incorporate, Rockefeller, G. Stanley Hall, John Dewey,

Huckleberry Finn and The Modern Classroom :: essays papers

Huckleberry Finn and The Modern Classroom Imprint Twain’s story The Adventures of Huckleberry Finn, is a bigot, corrupt book that ought not be instructed in American High Schools. As a children’s story, Finn is an energizing story of a kid and a runaway slave riding a pontoon to opportunity. As a book to be educated to 16-year-early English understudies, it is a novel that consolidates genuine supremacist issues helpfully tucked away among it’s many dissipated plots. From the earliest starting point we are cautioned â€Å"persons endeavoring to discover a plot will be shot,†(Notice) proposing that, as breaking down books is a focal topic in English study halls, Finn may not be the best decision. The hero, Huckleberry Finn, is a 14-year-old white kid experiencing childhood in Missouri, who carries on with his life fleeing from his issues, misleading everybody, taking, and utilizing everybody he runs over. He fakes his own passing convincingly, and all with the cool, prudence not similar to little fellows. â€Å"Well, next I took an old sack and put a ton of enormous shakes in it, - everything I could drag,- and I began it from the pig and hauled it to the entryway and through the forested areas down to the waterway and dumped it in, and down it sunk, far out. You could simple see that something had been hauled over the ground. I wished Tom Sawyer was there, I knowed he would look into this sort of business, and toss in the extravagant contacts. No one could spread himself like Tom Sawyer in such a mind-bending concept as that.†(Ch. 7) This character isn’t likely what the young people of America should find out about. His capacity to callously deceive individuals to get what he needs, is a startling trademark, which isn’t one that ought to be educated to receptive understudies. He has taken the misrepresentation of his own passing and, in his mine, set it in the classification of the fanciful burglars and cheats games he used to play with Tom Sawyer. Huck’s partner on his outing down the stream is Jim, an uneducated grown-up, dark slave who has fled planning to make it to a free state. The way that Huck treats Jim now and again, deceiving him or putting down him is bigot and wrong.

The Challenges of Multiculturalism in India Analyzing Sidhwa and Rushdie - Literature Essay Samples

Cosmopolitanism is defined in the Stanford Encyclopedia of Philosophy as â€Å"the idea that all human beings, regardless of their political affiliation, are (or can and should be) citizens in a single community†. This belief not only applies to political affiliation but also to religious beliefs, which, in the case of the formation of India and Pakistan, proves to be a difficult challenge to overcome. The utopian ideal of cosmopolitanism is addressed in both Bapsi Sidhwa’s novel, Cracking India, and Salman Rushdie’s, The Moor’s Last Sigh. Both novels discuss the difficulty with nation building in India and Pakistan after the departure of the English. Cosmopolitanism is addressed by both narrators in similar ways. Through both novels, one can see major challenges in the implementation of this ideology. These challenges include a lack of identity, a holding on to previous loyalties to political and religious parties, and the violence that ensues when unity is severed. A cosmopolite is a citizen of the world, in the sense that they do not necessarily belong to a certain nation, religion, or political party, but to the human species itself. This leads to an identity problem when self-proclaimed cosmopolitans realize that those who do not believe in cosmopolitanism have outcast them from their previous groups. Certain groups in India, the so-called Macaulay’s Minutemen, neither belonged to India or England; instead they were a class of their own. In Cracking India, Colonel Bharucha upon giving a speech to the Parsee community stated, â€Å"We have to be extra wary, or we’ll be neither here nor there† (26). In this quote he is warning the community that because of their service and faithfulness to England, they must be careful to stay neutral because they are minorities. The Parsee’s have survived by staying neutral in time of strife and conflict, which is ever more important at this instance with the English’s possi ble departure. To throw in their support with the English, they would never be welcomed in India or Pakistan, and to support one of the Hindu or Muslim groups vying for power, they would be outcast by both. Since the Parsees had no official nation of their own, they had to remain neutral and blend in with their surrounding communities, thus making them cosmopolitans in a sense, and also, a group without an identity of their own. This lack of identity is also expressed in the Moor’s Last Sigh. Moraes’s first love, Uma Sarasvati, could be described as a cosmopolitan. Her past was unknown to the narrator and she belonged to no particular group. She was simply a citizen. This plurality of her background however proved to be her downfall, as Moor describes, â€Å"a defeat in the pluralist philosophy on which we had all been raised†¦it had been the pluralist Uma, with her multiple selves†¦who turned out to be the bad egg† (272). Despite Aurora’s belief in cosmopolitanism, she is the one who orchestrated the events which led to Uma being found out as a liar, using this ideology to gain a foothold in a wealthy family to bring about its demise. Uma is just one example of how a cosmopolite cannot survive in a community which does not recognize cosmopolitanism, the Moor himself also struggles with his own identity. Much like the Parsees in Cracking India, the Zogoibys could be clas sified as Macaulay’s Minutemen in the sense that they adopted much of the Western ways and attitudes toward Indian culture. Vasco Miranda explicitly called them such in his drunken outburst at a party. Throughout Moor’s life he has struggled to fit in to the community, not just due to his physical malformation, but his lack of belonging to a certain culture due to his family’s cosmopolitan views. Upon his departure from India he states, â€Å"There was nothing holding me to Bombay any more. It was no longer my Bombay, no longer special† (376). This distance described by Moor to his hometown can be viewed as the end of hiscosmopolitan community. Since the battle for power over the city between Muslims and Hindus, and economic power versus political power has shattered his community, he is no longer welcome. Had he attached himself to a religious group or political party, one doubts whether he would leave. One can assume he would feel a sense of belonging t o his city and opt to stay and help his affiliates gain control once more despite his family ties, which were frayed from the start. When unity is severed, a cosmopolitan society reacts with violence. It is impossible to maintain this ideology without some unifying force or common moral understanding. The religious differences of India between Muslims, Hindus, and Sikhs give way to different moral beliefs and obligations. Only with something tying them together can these differences be overcome. As stated before, the country did not view itself as cosmopolitan, therefore, not everyone shared the belief that they were citizens of the world trying to get along in peace. In Cracking India, the departure of the English ruptured a unity between the people of India. While striving for independence, each religious community shared a common goal and a common enemy: the English. Hindus, Muslims, Sikhs, and Parsees would all assimilate in the park together, citizens of a common goal. Once independence was sought after, Hindus and Muslims began vying for power in order to place their own people in position to prosper. The na rrator, Lenny, saw this change and states, â€Å"I became aware of religious differences. One day everybody is themselves-and the next day they are Hindu, Muslim, Sikh Christian† (101). No longer were the people that of a common community, but instead members of one religion or another. This inability to separate oneself from their religion is one of the hardest challenges of a cosmopolitan worldview. It is only those few people, unified by their love of Ayah, which remains for a short period of time, cosmopolitan. Lenny notices this after being dragged away from the Sikh group in the park, â€Å"Only the group around Ayah remains unchanged. Hindu, Muslim, Sikh, Parsee are, as always, unified around her† (105). Once this unity is severed, even this group of friends turn to violence. The love of Ayah becomes a quest for power and dominion in much the same way as the quest for power in India. Ice-Candy Man assumedly kills Masseur to further his quest for the love of Ayah. Sikhs and Hindus in the group leave to escape the violence in the community that is entrenching itself in their tight-knit group. This group of cosmopolitans cannot withstand the effects of segregation by religion and violence becomes commonplace. In The Moor’s Last Sigh, violence between the people also occur when unity is shattered. To a small extent, this can be seen in the Zogoiby household after the death of Francisco da Gama. This clash was inevitable because â€Å"the family was already plunging towards that catastrophic conflict, the so-called ‘battle of the in-laws’† (33). When the patriarch of the family dies, the sons inherit the business and the matriarch’s greed drives the family to divide and turn on one another. The family unity was held together by Francisco and his successful trade business, when he dies, the family’s lust for greed and power turns them on one another and they resort to violence in order to inherit. While the family feud in the Zogoiby household shows the eruption of violence when unity is severed, it is merely a smaller representation of what happens to Bombay after the death of Mainduck. When the explosion at Mainduck’s house goes off, the whole city of Bombay begins to explode. Hindu against Muslim, Abraham’s group against Mainduck’s group, everyone becomes a victim or perpetrator. When the delicate balance of power between Abraham and Mainduck crumbles, the society around it crumbles. There was a sense of belonging to the people of those groups, a sense of unity. When these opposing fronts are confronted they violently react to their opposition. This division directly challenges cosmopolitanism because these groups are vying for power instead unifying in the face of adversity. Much like the character’s loyalties to their religion in Cracking India, the characters in The Moor’s Last Sigh cling to their loyalties to both religious and politic al parties. The cosmopolitan ideology faces many challenges in both Cracking India, and The Moor’s Last Sigh. Through reading these two novels, one finds that it is much harder to forfeit one’s previous loyalties to religion, political party, and to family. To be a cosmopolite, one has to belong as a citizen of the world, not just their community. Often times, cosmopolites struggle with identity issues as seen in Moor and Uma. These identity issues and loyalties to past affiliations often result in violence against opposing factions when unity is severed and the balance of power is shifted. Both novels represent these challenges and show the reader that not only can cosmopolitanism not occur during this time period in India/ Pakistan, but that it is a utopian ideal that often ends with much more negative results than positive.

The True Meaning of Cry, the Beloved Country Essay

The True Meaning of Cry, the Beloved Country Many debates have been sparked by Alan Patons Cry, the Beloved Country. Even the essence of the books title examines South Africa and declares the presence of the inner conflict of its citizens. The importance and meaning of the title of Cry, the Beloved Country is visible in Patons efforts to link the reader to forthcoming ideas in the novel, Patons description of South Africas problems, and Patons prayer for the solution of South Africas difficulties with race and racial oppression. One way Paton connects the reader to the racial tension in the novel is through the repetition of the thematic title throughout key events in the novel. Paton often uses the†¦show more content†¦Paton plays upon the maternal or paternal instincts within everyone, finding a chord and playing upon it, evoking fear or wisdom or sadness through his powerfully chosen yet simple words. At one point, Stephen Kumalo searches for his son in the wide streets of Johannesburg. He fears that his son has done something terribly bad, and for the reverend, this is almost more than he can bear. Paton narrates, Cry, the beloved country, for the unborn child that is the inheritor of our fear. Let him not love the earth too deeplyÃâ€"For fear will rob him of all if he gives too much (Paton 80). The reverends despair is evident in his fear of love for the earth and that which lies within the earth. Because of the appearance of the books title at such a critical juncture, one cannot keep oneself hereafter from connecting the title of the book to this point in the novel. On the other hand, Paton delves into South Africas problems with unity and erosion, conveying a sense of how a beautiful country is going to waste due to petty morals. Paton brings up the controversy of apartheid and inequality present in a country that cannot rise from the past, yet tries to participate in the present. When James Jarvis reads the work of his deceased son, Arthur, he finds shocking evidence and realizations of what the white men have done to South Africa in the name of improvement. ArthurShow MoreRelatedThe Meaning of the Title, Cry, the Beloved Country Essay1007 Words   |  5 PagesThe 1940 set in time book, Cry, the Beloved Country’s title by Alan Paton have intrigued yet perplexed readers over the years. The title itself has several meanings especially to the different readers and their understanding of it. The title not only expresses the importance but also plays a role in capturing the concept of the book. 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Christopher Columbus A Dominant Figure - 1366 Words

It is a well-known fact that Christopher Columbus is a dominant figure in the history, because he explored America in the 15th century. It created relationships between the old world and the new world. With the exchange of animals, insects, and plants, population as well as cultures, the Columbian Exchange was created. (Boundless.com) Different kinds of resources were shared after the exploration of the New World, which definitely brought European countries benefits. As a result, increasing number of European colonies came to North America, trying to find new chances for lives. However, there is no doubt that sacrifice was made by specific group of people, especially native Americans. European shared Native American’s resources, occupied†¦show more content†¦Cod, in fact, became one of the most important sources of protein for Europeans. Some of these items were to change the economic landscape of a number of regions†¦Ã¢â‚¬  (p. 363) Those goods exchange followe d by tobacco exchange has enriched Europeans’ lives, as well as prompted more European to settle in the under-explored land. In addition, Europe s Old World society was based on a social hierarchy with a Monarch and social class depended on the level of wealth. According to J. Jorge and Gregory S., â€Å"The resulting demographic shifts caused by the lure and promise of wealth, food, fuel, and freedom from religious restrictions that Americas represented involved relatively negligible percentages of national populations in any one year.† (p. 363). A mass migration came to the New World for people who wanted an opportunity of owning land and wealth, and the people who wanted to freely practice religion. Advancing technology that European brought increased the productivities in New World. European also influenced culture and education. After the ye olde deluder Satan Act was enacted by the Massachusetts Bay Colony in 1647. If there were over 50 families in a town, they would be able to establish a grammar school. Thanks to James Logan,

Love is worth the inevitable pain Essay Example For Students

Love is worth the inevitable pain Essay Love is Worth the Inevitable PainEternal Sunshine of the Spotless Mind is not the typical Hollywood love film. A Hollywood love film is a film where a couple gets together in the end and lives happily ever after, but this is a love story that shows the reality of love and the consequences that come with it. Love is not one hundred percent bliss, it also comes with pain. To get rid of this pain after a break up or death a company, Lacuna, has invented a way to erase people from their memory. The two main characters in the movie fall in love and then they both decide to erase each other from their memories. Clementine, Kate Winslet, erases Joel, Jim Carrey, because she becomes bored with their relationship. Joel goes to the Barnes and Nobles where she works to see her and she has absolutely no idea who he even is. Joel probably would not have erased Clementine, but he found a card that told him he was erased from her memory and he did not think that he could go on with the memory of he r. This film is completely different from a Hollywood version, at the end of this movie it leaves room for interpretation for the viewer to think for themselves whether Clementine and Joel will end up happily ever after, there are no clear answers. The scene begins with Joel and Clementine lying naked on a rug in the middle of the floor covered only by a repugnant quilt. The quilt has a tranquilizing effect however because of its warm colors, which is perfect for this scene. The colors of the quilt subconsciously give the feeling that everything is comfortable. As they are lying on the floor Clementine asks Joel if she is ugly. As soon as she asks the question the shot changes and it shows Joel instantly respond with an uh huh, in a manner saying no. The camera then goes to Clementine, but once she starts to speak, it instantly shows Joel again. Clementine tells Joel about how she remembers when she was little a little girl and she thought she was ugly, as the camera is still on a c lose up of Joel. Usually while someone is talking the camera would be on them, but in this scene the camera is on a close up of Joel while Clementine is talking to show his expressions and to see the sincerity of his emotions and the love he has for Clementine. The next shot is a picture of Clementine when she was little. The picture of her is a somewhat average little girl. She is sitting in a chair dressed in a pink cowgirl outfit holding a stuffed giraffe, which is what I would think of as being a fairly standard picture that would be taken at the grandparents house after opening presents at Christmas. It gives me this feeling because she.This picture shows what Joel pictures her as a little girl. He sees her as being a completely innocent child, and that is the way that he wants to remember her. The camera then pans across about ten dolls while it is out of focus until it reaches the ugly doll, that was also named Clementine, and then it focuses and zooms in on it. Clementine te lls Joel that she would yell at the doll to try and make it prettier, and she for some reason believed that if the doll became prettier then she would too. The fact that Clementine is telling Joel about the doll in this intimate moment is that it makes her seem vulnerable and in need to Joels affection. The camera then goes to a close up of Clementine just in time to see Joel begin to kiss her. As they are kissing Joel repeatedly calls Clementine pretty, and she says Joel, dont ever leave me. I think this is the pinnacle of their relationship, this is the most intimate and emotional shot in the entire movie where they both are completely content with each other. This also shows that they need each other even through the times that they may not be happy with each other. The scene takes a drastic change when the next shot shows Joel crawling desperately on the ground in complete darkness except for the light fixed on the middle of the screen. Joel is begging out loud Please, let me ke ep this memory. The light fixed on the middle of the screen signifies Joel being lost. It shows that he has no idea where he is, not physically but emotionally. Joel is emotionally lost because he thought that deep down in his heart he wanted to forget everything about Clementine. This is the turning point in Joels decision to have his memory erased. At this exact point Joel realizes that he desperately wants to retain the memories of Clementine even though some of them may be painful. He realizes that he does not have to completely forget her to move on. Joels mind then starts to remember other times of perfect ecstasy. The camera shows Joel and Clementine lying on the ice next to each other. The camera shows a close up of their hands as they grasp each other and Joel says I could die right now Clem, Im just happy. Ive never felt that before. Clementine moves to a position that she can lay her head on his chest. The expression on her face is also utter happiness. Joel then says, Im just exactly where I want to be. The scene goes to chaos from here. As soon as he finishes the sentence, it shows them lying in what looks to be a busy sidewalk in the middle of a metropolitan area, but again in the darkness with the light fixed only on them. The chaos reminds me of the way dreams work, the background or room does not always make sense and not everything is clear. Clem is then pulled away from Joel, as if to show that he is losing her again. The vary fact that they are erasing each other from their memories is showing that they are trying to hide from the fact that love is not easy. Joel and Clementine both take the easy way out. I think that this film is trying to send the message that love is hard, but it is worth the pain that will undoubtedly come. I am reminded of a quote by Lord Tennyson that goes Tis greater to have loved once than to have never loved at all. This quote means that even if you have been heart broken the good memories and times vastly outweigh the bad. The sad part about this movie is the fact that neither Joel nor Clementine had the temperance to see this and just gave up. Once they find out that they had erased each other from their memories things start to make sense for them. Clementine understands why she keeps feeling deja vu, and why something just did not feel right with Patrick. It is because she still deep down somewhere still has the love for Joel, and Joel still deep down has the love for Clementine even though they do not consciously remember it. .ue0baf7e19a0b99f61a6693303d14f06d , .ue0baf7e19a0b99f61a6693303d14f06d .postImageUrl , .ue0baf7e19a0b99f61a6693303d14f06d .centered-text-area { min-height: 80px; position: relative; } .ue0baf7e19a0b99f61a6693303d14f06d , .ue0baf7e19a0b99f61a6693303d14f06d:hover , .ue0baf7e19a0b99f61a6693303d14f06d:visited , .ue0baf7e19a0b99f61a6693303d14f06d:active { border:0!important; } .ue0baf7e19a0b99f61a6693303d14f06d .clearfix:after { content: ""; display: table; clear: both; } .ue0baf7e19a0b99f61a6693303d14f06d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0baf7e19a0b99f61a6693303d14f06d:active , .ue0baf7e19a0b99f61a6693303d14f06d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0baf7e19a0b99f61a6693303d14f06d .centered-text-area { width: 100%; position: relative ; } .ue0baf7e19a0b99f61a6693303d14f06d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0baf7e19a0b99f61a6693303d14f06d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0baf7e19a0b99f61a6693303d14f06d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0baf7e19a0b99f61a6693303d14f06d:hover .ctaButton { background-color: #34495E!important; } .ue0baf7e19a0b99f61a6693303d14f06d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0baf7e19a0b99f61a6693303d14f06d .ue0baf7e19a0b99f61a6693303d14f06d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0baf7e19a0b99f61a6693303d14f06d:after { content: ""; display: block; clear: both; } READ: Reconstruction Essay The end of the movie proves that they have learned their lesson that love is worth the pain. They both feel uncomfortable listening to the tape that was sent to them from the secretary at Lacuna, and they are about to give up on each other again. Clementine leaves the room and then Joel finally realizes it. He follows her out of his apartment and tells her to wait! Clementine then tells Joel Im just a fucked up girl looking for her own piece of mind, Im not perfect. This is repeated from earlier in the movie. Most Hollywood films do not use subtle one liners like this is to show something. I believe that this line is repeated to show a new beginning for their relationship, because this is a disclaimer that Clementine uses both times she meets Joel to warm him of the way that she is. Joel responds with I cant see anything that I dont like about you. Clementine says But you will. You will think of things and Ill get bored with you and feel trapped because that is what happened with me. Joel says OK as if he is relieved, which Clementine promptly answers with OK. They both decide that they want to try and start over with their relationship even though they know that it probably will not work out because it has already failed once, but there is a possibility for it to succeed. They now understand that the risk they take to have a relationship and fail, is far greater than to not have even attempted to have one at all. The movie ends with the song Change of Heart playing while Clementine and Joel are walking in the snow towards their new beginning. The director is implying that they had a change of heart and that things in the end did work out for them to live together happily ever after, but not with out loves temporary and necessary glitches.